Founded in 1948, Lely is a leading manufacturer of robotics and data systems for dairy farming. The company is recognised for its global presence and commitment to quality and sustainability. Operating in over 40 countries with Maassluis and Pella (US) production facilities, Lely is renowned for its innovative products, such as the Astronaut milking robot. However, keeping up with rapid product innovation has presented challenges in sourcing spare parts for older models despite the company’s lifelong guarantee commitment.
Graduate Consulting has developed a comprehensive obsolescence management strategy to tackle the challenges. This approach focuses on extending the lifespan and circularity of Lely’s robots, ensuring continued customer satisfaction and compliance with regulatory standards. Implementing the strategic recommendations from Graduate Consulting will enable Lely to effectively manage spare parts scarcity, maintain high-quality service, and uphold its reputation for excellence in dairy farming technology.
