Our team of consultants provided strategic advice to ID & Pay regarding their route-to-market approach during the early stages of their product development. Over ten weeks, the consultants worked closely with ID & Pay at the ABN-AMRO office, focusing on identifying short-term market opportunities and monetising their business model. The project, which involved scaling ID & Pay within an established bank, was dynamic and full of potential. The team’s efforts were aimed at crafting a robust strategy to effectively enter the market and optimise the business model, paving the way for successful expansion and growth.
